After 20 years as a hairdresser, Anna Lee’s high energy and extroverted personality, love of

people, and forward thinking nature have sealed her ability to be successful as an agent and team

leader. As Anna Lee puts it, “I found myself on autopilot at the salon, I loved my clients but the

work became way too easy, I needed to find new horizons filled with exciting challenges, in order to keep my attention.”

 

Nearly six years later, it’s her uniqueness and growing team (The Anna Lee and Company Home

Group) that finds her making her own path. The fairly new team, just two years old and counting,

boasts three agents, two administrators, and an advanced marketing specialist. They cover the

entire Greater Cleveland market and don’t plan on growing too quickly…as she’s picky…and

takes her time to find the right agents that are looking to understand the business the way that she

does.

 

Anna Lee spends an unusual amount of time and personal attention on the training phase with

each of her agents. Equipping her team members with more than enough tools and psychological

wherewithal to start off as a next level operator. To get up to date, they do in-depth training on

the industry, systems, Anna Lee’s personal tips and tricks, as well as ride-alongs.

 

“It’s a little unique,” Anna Lee admits. “Because my focus is on growing our team members,

instead of just numbers. I really like promoting everyone and growing as a group. That’s

what I’ve been doing. I do a lot of little things with perks and bonuses, and fun

stuff to keep them thrilled, jazzed, and excited about real estate. And our clients feel our

excitement.”

 

The whole idea for building a team was brought about from growth. As Anna Lee explains, “I was really feeling like I wanted to ‘deputize more mes’. I wanted to bring on more people who

understood the business from my perspective and who are able to do exactly what I do. I have a unique outlook, because my mom raised me in the business. My learning curve was short and I

was selling quickly.”

 

“In addition to our world class RE/MAX corporate training, I also give my agents a ton of me. I

double check everything they do until they are fully vetted. And they have access to me all the time, keeping a close connection with my team members so they know how I might answer a client’s question. My team members are operating from the perspective that I would be.”

 

One of those factors is being proactive - to get their clients the information they

need, alleviate their fears, and make them knowledgeable enough to be comfortable with the

process. Anna Lee and her team are there to clarify all options and choices, back them up, help them make informed decisions, and assure them that they’re holding all the cards.

 

One of the highest compliments the team gets often is on their prompt, and thorough,

communication. “People are amazed with the speed at which we communicate,” she says. “Every question is answered immediately. If we don’t know it, we’ll get it right away. And we let the client know that we always have their back, and that we’re honest and earnest. We let them know

where we are and what steps we’re working on in the process.”

 

Anna Lee is also expanding her reach with a property management company that she started with

her husband, Alex Rindskopf, who works for Inspection Tech as a top area home inspector. She

has taken the joint skills they have learned together from his ventures in building motorcycles

and applied that to her real estate business. She couples that with a first class marketing and

graphic design media team - a winning combination for her clients to get maximum results and

higher traffic to listings.

 

With a large following on social media, Anna Lee credits her swift launch into real estate to her

large network and sphere. The Anna Lee and Company Home Group is also big on philanthropy,

providing consistent donations to worthy local causes and participating in charity events

regularly. “We pay it forward in spirit and we damn sure put our money where our mouth is too,”

she says.

 

Further instilling her lifelong relationship with real estate is her family connections that reach far

beyond her mother. Anna Lee explains, “My husband is a home inspector, both of my sisters are

real estate agents, my uncle is a builder, my aunt was a big agent, and my dad is a retired home

inspector also.”

 

When it comes to goals and the future, Anna Lee is looking at what’s directly in front of her and

focusing on growth. “My word for 2023 is GROWTH! Bringing energy towards professionals

and other agents, growing our network and client base, making sure my team understands how to grow their connections, and having good vibes all the time,” she says. “I want to continue growing my sales figures, my team figures, and continuing growing our relationships and our network. In turn, helping more clients and more families. Our trajectory is upward right now. That being said, production-wise I started strong and have grown year over year.”

 

“I give all due credit to my amazing network (family and friends) for helping me expand outward

and upward. The mentorship of my mother, teaching me the business, and how to interact with

everyone. I owe a lot of my success to her for that…in real estate and in life! I work really hard,”

Anne Lee explains. “The truth is…I freakin’ love real estate! I love working with people. I’m a

people-person. I’m a team player.”