For Rachel Conley, her journey into the world of real estate was a long time coming. Her dad had encouraged her for years to follow in his footsteps and dive into the realm of property and transactions. However, she always found herself with reasons to postpone this pursuit. It wasn’t until a series of restructuring changes at the cardiology office where she worked at that she finally realized it was time for a change in her career path. With determination and a sense of purpose, Rachel decided to make a leap of faith. She utilized her last 40 hours of vacation time to enroll in a real estate class and take the necessary steps, and wasted no time in joining her dad’s esteemed office — Keller Williams Great Lakes.

Rachel’s career shift was not solely driven by her professional aspirations, however: It was also by the desire to provide her three children with the same incredible lifestyle that she was fortunate to experience while growing up. “What better way to accomplish this than by stepping into the very same profession as my dad,” she said. “He has been not only an exceptional agent but also an extraordinary parent and human being, serving as an unparalleled role model for me and countless others.”

During the challenging circumstances of the pandemic, Rachel was presented with a remarkable opportunity to serve as the productivity coach for new agents at Keller Williams Lakeside. Over the course of two years, she had the privilege of coaching 105 agents within the market center. As time went on, Rachel recognized the need to restructure the program to strike a balance between nurturing her own business and providing newer agents with the same one-on-one mentorship that she received when she embarked on her real estate journey a decade ago. “I firmly believe that having a mentor is essential to achieving success in any industry,” she explained. 

At Keller Williams Lakeside, Rachel has also had the privilege of being in a leadership position where she holds the title of director of sales. In this capacity, Rachel not only oversees her own successful real estate team but also runs a dedicated team within the office, which specifically focuses on lead generation. “Our office generates high-quality leads that are then distributed to the agents who are part of our exceptional lead team,” she said. “It is truly a collaborative effort where we work together to maximize our opportunities and provide the best service to our clients. This role allows me to showcase my expertise in real estate and inspire others to achieve greatness.”

In addition to leading the sales and lead generation team, Rachel has the pleasure of directing a division of the office that is dedicated to investment and property management of short-term rentals (STR). This division strategically taps into the lucrative market of property investment and management, providing their clients with top-notch services and maximizing their returns.

As the team lead of Conley & Co. Real Estate, Rachel works alongside a talented group of three agents who share her passion for excellence and dedication to their clients. “Together, we strive to deliver exceptional results and create lasting relationships built on trust and professionalism,” Rachel said. “I am incredibly proud to be a part of my own real estate team and also my KWL leadership team. It is a place where innovation, collaboration and growth are valued, allowing us to consistently exceed expectations and make a positive impact in the real estate industry.”

Becoming a leader was never Rachel’s goal; instead, her intention was to create a lifestyle that she always dreamed of while helping others along the way. “When you put yourself in rooms with people who are industry leaders, you focus on absorbing as much knowledge as you can,” she said. “There’s no easy button in real estate. You’re constantly learning and growing, and you never stop doing either. In my personal life, I want to be remembered as a good mom who was an inspiring example to my children, and professionally, for being fair, ethical, kind and compassionate. 

 

Rachel is a dedicated mother who cherishes her time with her three children — Chasadi, Kennedy and Donovan. They share a love for boating and spend quality family moments together on their aptly named boat, “My Haven.” Additionally, they also enjoy traveling and attending sporting events. Rachel’s passion for music is evident, as she has attended an impressive 15 concerts in the past year alone. Recently, she had the incredible opportunity to immerse herself in the CMA Fest, a four-day extravaganza of nonstop concerts in Nashville.

In any instance of failure or setback, Rachel seizes the opportunity to extract valuable lessons, enabling personal growth and the pursuit of excellence in all aspects of life. Moreover, when faced with the phrase “I can’t,” she is fueled with determination to prove that she can and she will. “In all of my life’s efforts, I am inspired to emulate my father’s dedication, passion and integrity,” Rachel shared fondly. “I am excited to go to work every day, confident that I am on the path to not only fulfilling my own dreams but also making a positive impact on the lives of those around me.”