Never underestimate the challenges of life. Every obstacle is an opportunity to overcome. Adversity can be disguised as a blessing if we use it as a stepping stone rather than a stumbling block. Connie Alexander Jacks accepted all of the challenges in her life and used each of those lessons to become stronger, and more successful. This outlook has truly developed into a game-changer for how she approaches real estate.

 

“I just feel so grateful to have the opportunities that I’ve had, but I want it to be very clear that none of it was easy,” says Connie, Broker/Owner and Co-Founder of The Luxe Group at White House Real Estate. Before Connie became a successful businesswoman, she faced several challenges and made some difficult decisions in her personal and professional life.

 

Connie grew up in Tuscaloosa, Alabama, an hour away from Birmingham. She was the youngest of seven children and was raised in a modest household. Her mother stayed at home, while her father worked in construction.

 

“I got a job at 15 so I could figure out how to save money for a car and buy shoes,” smiles Connie. “I started working pretty early, but it drove a steady work ethic from an early age.” Her first job was working for an insurance agent in Tuscaloosa who was a go-getter. “It was one of the first up close and personal experiences that I had at sales.” It left an impression on her, especially realizing the limitless potential that sales had. “I wanted to make a positive difference for people while being able to be a self-sufficient woman. I realized that sales skills were going to be necessary for me to do that. Any profession requires sales skills.” 

 

Connie attended the University of Alabama, where she initially planned to pursue a career in interior design. She was drawn to beautiful spaces and enjoyed creating aesthetically pleasing environments. However, after taking a real estate class in college, she decided to pursue a career in real estate sales. She worked as an apartment leasing agent on campus and eventually transitioned to selling homes to parents of students attending the university. 

 

“It snowballed from there. Real estate turned into a career, and I never looked back,” she reflects. After Connie had her first son, she became a stay-at-home mom. "I wouldn’t trade staying home and raising my family for anything. Knowing that I could get back to real estate when the time was right was always at the forefront of my mind. It truly was a gift in itself to know that I had something to fall back on.”

 

When her second son was born, she decided to jump back into real estate. “I didn’t take it seriously until 2015 when I went through a divorce. I had no clue how I was going to support my family or myself,” she admits.

 

Connie jumped into real estate coaching with some of the best coaches in the business, learning as much as she could. She excelled in real estate and put herself on the map. Her experience also helped others. “Now, I teach other agents the same basic principles of success.” 

 

Connie met her current husband in 2016, who graduated from Birmingham School of Law. Although he worked in the personal injury field, he was not fulfilled, so she shared her dreams of working together, and they took a leap. 

 

“I talked him into getting his license in 2017,” she says. “We both made the decision to build something that was our own.” A brokerage was the answer. Although there were several real estate companies in Birmingham, none had the core values that they wanted to bring to the community and the local market. In 2018, they started a team called The Luxe Group and their brokerage - White House Real Estate.

 

As a broker, Connie faces the challenge of helping agents who have a lot of promise but may be tempted to give up too quickly. “Real estate is a hard business and you have to put in the time and energy,” she says. Through thoughtfully developed systems and processes along with heavy accountability, Connie has found the secret sauce to help agents excel quickly in real estate. 

 

Connie leads agent development and provides all the tools necessary to succeed. With encouragement and support, she trains agents from start to finish. “The majority of our agents are very successful,” she comments. The industry average for a real estate agent is 3 transactions per year. White House Real Estate averages over three times that amount per agent. 

 

Connie says that service to others is her purpose. She is passionate about the success of each agent in her brokerage and on her team because they are supporting their own families and their own dreams. "Nothing makes me happier than knowing I am a part of something so much bigger than myself,” she reflects.

 

She prides herself on the ability to serve people on an authentically high level, no matter what price point they are in. “It’s a huge win for me,” she says. As a woman business owner, she prides herself on exceptional service and working tirelessly for her clients - even starting her days at 4:30 a.m. 

 

Looking back on her career, Connie wishes she had known how hard real estate could be. However, she has learned that hard work, dedication, and accountability are the keys to success. “If I had gone ‘all in’ during those first few years in Tuscaloosa like I was forced to do in 2015, I could have retired by now,” she says. However, she would never trade the time she had with her two sons and the precious milestones in their lives.

 

Connie credits her mother for being the inspiration for who she is today. “I saw how much she sacrificed as a mom, and repayment is impossible, but the appreciation and gratitude are endless,” she says. Connie’s husband, Steven, is also an important part of her life. She raves, “I couldn’t do what I do if it wasn’t for him. It’s been an amazing 7 years and I give him a ton of credit for taking a chance to create this beautiful dream with me.” His drive to succeed matches Connie’s, and together, they make a dynamic duo. Connie and Steven also love traveling and collecting art from all over the world. 

 

This dedicated broker also loves her two boys, Amos and JonRoss, and wants to make them proud. “I want them to know what hard work is and see what a service with focusing on others looks like, and hope that they can glean from that somehow,” she reflects. 

 

In her free time, Connie loves the constant companionship of her two King Charles Cavaliers, who require lots of attention but make her house a happy home. She also likes to relax with Pure Barre to help her stay in shape and relieve stress. 

 

Connie Alexander Jacks has had a successful career in real estate, and she has overcome many challenges along the way. From growing up in a modest household to starting her own brokerage, Connie's story is about hard work, determination, and perseverance. She has learned many lessons throughout her career and continues to mentor and lead agents to success. Her story is an inspiration to anyone who wants to overcome the odds. 

 

Connie’s team closed 157 homes last year for over $64M in real estate sales. Her team consistently closes hundreds of homes each year and is dedicated to improving the process with each and every sale. Connie and her team have closed 637 homes with a volume of $193M in just a few short years. 

 

“There is no limit to what you can achieve in this business,” she concludes. She adds, “To find joy, contentment, and peace in the wildlife of a real estate career is such a blessing, and I take nothing for granted.”