Alisha Brown, a seasoned realtor and broker, has made quite a mark on the Grand Strand real estate arena with her exceptional talents and inspiring journey. With a real estate career spanning six years, Alisha’s story is a testament to the power of embracing change and nurturing personal growth.

Alisha was born and raised in Columbus, Ohio and made her move to the Myrtle Beach area over 12 years ago. Growing up in Ohio Alisha worked for Kroger corporate where she worked in human resources responsible for hiring and training employees. Alisha planned to climb the corporate ladder but when she moved to Myrtle Beach she soon realized corporate jobs were not so prominent in this area.

Alisha and her husband vacationed in Myrtle Beach and on one vacation decided to make the move on a whim and completely start their lives over.   Alisha’s job with Kroger did not exist in Myrtle Beach but she had a degree in Business from The Ohio State University so she felt confident she could start over here.

But after arriving in the area in the off-season, she smiles and says, “I learned it would be harder than I thought. I quickly pivoted to find work where I could. I began working for Wells Fargo and the well-known restaurant Dead Dog Saloon in Murrells Inlet. One day while working a broker from a real estate firm approached me about getting my real estate license and coming to work for him. I got licensed that winter and went all in on real estate and never looked back!”

Alisha joined a team where she quickly learned the ins and outs of the business from her peers and began building those relationships. “After 3 years I felt it was time to form my team which is known today as The Carolina Key Group. My team has closed over 74 million dollars in Real Estate in both North Carolina and South Carolina! This team was small in the beginning with just three agents and me. Today, in Q4 2023, our team is eight agents strong and growing,” she proudly reports. The team is constructed mainly with newer agents (3 years or less) who are also learning the business. Training, nurturing and growing others is truly where Alisha’s passions lie so she enjoys taking on newer agents who need the extra push to get going. Nothing excites her more than when her agents start realizing for themselves that they are going to be successful in this tough business.

Alisha’s journey into Real Estate was shaped by her drive to create a positive impact and embrace entrepreneurship. She is so grateful she made the leap to come to Myrtle Beach because she found her true passion in Real Estate.

Reflecting on her past, Alisha’s path was paved with challenges she needed to overcome.  “There are so many rewarding parts of my business. I loved helping people make one of the biggest investments in their lives by buying a home. I also really enjoy growing a team of dynamic people who all share the same vision. Witnessing their development and successes fuels my passion for fostering a supportive and thriving team environment.”

For Alisha, success is more than just achievements; it’s about realizing goals and aspirations while maintaining integrity. “Success is the realization of one’s goals and aspirations, marked by achievements that bring a sense of fulfillment and accomplishment” she articulates.

Outside of her thriving real estate career, Alisha’s love for family, sports, and giving back shines brightly. With a husband and two chocolate labs, she enjoys beach outings, tennis, golf and watching scary movies. This year she was thrilled to get her first “hole in one” at the local Wizard golf course. She and her family proudly support Backpack Buddies, an organization dedicated to making a positive impact in their community.

Alisha’s journey holds valuable lessons for those aspiring to reach the pinnacle of success. “My biggest piece of advice that I preach to all my team members is 'stay in your own lane', she advises. She emphasizes the importance of focusing on personal goals and growth rather than falling into the trap of comparing oneself to others.

In closing, Alisha’s vision for her legacy is crystal clear. “I want to be remembered as a leader who exemplified unwavering integrity, while also being celebrated for my genuine care and commitment to the growth and well-being of my team members.”

Alisha Brown’s story is a testament to the power of resilience, passion, and genuine empathy in the world of real estate. As she continues to make her mark, Alisha’s commitment to growth, support, and excellence shines brightly, defining her as a true leader in the industry.

Alisha concludes with two quotes that she  loves to live by: “Real estate agents don’t retire, they die” I love this quote because it scares me and makes me think hard about my retirement and helps me remain focused on my goals. “If you don’t have big dreams and goals, you’ll end up working for someone who does” I worked for a corporation and I feel very fortunate to be able to work for myself."

In a world driven by dreams, goals, and unwavering dedication, Alisha Brown loves her life now and knows the future has never been brighter.