In the bustling world of real estate, where transactions are measured in millions and success is often gauged by awards and accolades, Luke Anderson, a REALTOR with Beach & Forest Realty, stands out for his unique approach—a focus on people over trophies. He has only been in real estate a little over five years and already has surpassed $41 million in sales volume!

 

 

Five years ago, Luke made the bold decision to transition from his role as a Project Manager and Operations Manager at BlueCross BlueShield of SC to a career in real estate. The catalyst? A simple night of helping his daughter with homework made him realize the precious moments slipping away. With an epiphany, he traded a secure IT job for the uncertainties of real estate, driven by a desire to be in control of his schedule and make a direct impact on people's lives. That was a bold move for a young father. Luke shares, “I read Simon Sinek’s book, ‘Start with Why,’ and realized I wanted to be in a career where I could directly impact outcomes and help others.”

 

For Adrianne, the journey began later, in January 2022. Inspired by life's brevity after her father's passing, she turned a long-standing passion for real estate into a reality. The passing of her exams in September marked a turning point, and by December, she had bid farewell to her previous life.

 

“Growing as a married couple and adjusting our relationship to include being business partners was very interesting,” Luke says with a smile. “Adrianne is extraordinary, but our styles are different. I am willing to take more risks and figure it out as a I go. Adrianne has a structured approach with a lower tolerance for risk. It has been an incredible journey to learn when to let go and let the other person lead. Learning how to be gracious to each other when mistakes happen has been critical. Most of our problems can be attributed to learning how to better communicate.” Luke emphasizes the importance of effective communication in overcoming challenges, expressing gratitude for having the best business partner, who also happens to be his wife.

 

Luke and Adrianne share deep roots in the Grand Strand community. With seven and five generations respectively, their local ties run strong. Both Marketing majors, Luke graduated from Coastal Carolina University and Adrianne graduated from the University of South Carolina. After college and as they began their professional lives, Luke and Adrianne's paths converged, leading them to the real estate arena.

 

While Luke brings a corporate background in operations, IT, and project management, Adrianne's journey includes roles in billboard sales and marketing for hospice care. Luke highlights their complementary strengths, with Adrianne's remarkable organization and structure complementing his risk-taking mindset.

 

While success in real estate is often measured by deals closed and volumes achieved, Luke's passion extends beyond transactions. Engaged in leadership roles with CCMLS Board of Directors and various advisory groups, he's pledged to contribute $10,000 towards RPAC, emphasizing a commitment to the industry's growth. Adrianne, actively involved with the Women's Council of Realtors, complements Luke's efforts.

 

 

The most rewarding aspect of their business? Helping others during pivotal moments in their lives. Luke and Adrianne recognize that real estate transactions often coincide with challenging life events, from deaths to divorces and more. Stepping in to assist during these times remains a driving force for them.

Looking ahead, the couple envisions expanding their capacity to serve more people while deepening their impact on the community. Success, for them, is defined by making a positive difference in the lives of others.

 

 

The Andersons, proud parents to Calista and Eleanor, find joy in traveling, attending concerts, and playing games together. Outside of real estate, Adrianne tends to their family and three chickens, while Luke indulges in music, yoga, gardening, and beer-making.

 

And, in a surprise revelation, the couple shares a hidden chapter from their past—eight years of running a haunted house named "Terror Under the Bridge." The endeavor not only provided a thrilling experience for the community but also contributed to Fostering Hope.

 

 

To budding real estate professionals, Luke offers sage advice: Lean in when problems arise, demonstrating a commitment to serving clients. Going the extra mile should stem from a genuine desire to serve, not from a sense of entitlement..

 

 

If there's one thing Luke and Adrianne want to be remembered for, it's their unwavering commitment to serving others and prioritizing their clients' interests above all else. They believe that by helping people, success will naturally follow.  Luke shares, “We are blessed to be a part of a number of organizations. We have hosted a small mentor group named Taters for high school-aged young men in our home for 11 years. My mentor, Billy Dillard, did the same for me when I was in high school, and I love continuing his legacy. I’m honored to serve on the board of the Billy’s Boys Foundation which helps local families with Christmas, provides support to

local children with clothes and school supplies and helps host an annual golf tournament. 

We also participate a lot with Coastal Carolina Chrysalis and Seaside Emmaus which are faith-based retreats. Every summer we enjoy helping with Salkehatchie and/or Belin Builds which is similar to Habitat for Humanity but repairing homes instead of building them. We love animals and support the North Myrtle Beach Humane Society. We are also active and serve our church the Rock at the South Strand Campus.

In closing, Luke extends a message of unity to fellow realtors, emphasizing that they're all in the same boat, working together to guide clients to their desired destinations. It's evident that Luke Anderson's journey is more than a professional pursuit—it's a story of sacrifice, service, and a commitment to making a lasting impact on the lives of those they touch.