Buckle up for a riveting ride as we jump back into the thrilling saga of The Lana Rodriguez. When we last checked in with Lana in 2017, Real Producers was detailing her extraordinary solo agent ascension. Yet, those familiar with Lana's indomitable spirit know this: Her mission isn't merely to continue. It's to transcend!

 

Fueled by her deeply rooted mantra, “people don’t care how much you know until they know how much you care,” Lana powers forward. Born in Riga, Latvia, the enchanting 'Paris of the East,' Lana's journey from a Solo Producer to a revered Team Leader is a tale filled with grit and determination.

 

In her meteoric second year in 2016, Lana saw her sales rocket from 31 properties to an astounding 119. All this while her husband, Bryan Rodriguez, was on active duty, and their newborn, Olivia, was under the loving care of her grandmother, Svetlana. Thus, a phenomenon was birthed, arguably the most triumphant rise in the Pikes Peak Region!

 

As her client community flourished, Lana knew she needed reinforcements. Believing that any growth from a solo agent to a team leader must start with bolstering administrative support, she acted swiftly. Bryan put it succinctly, "when you ascend to a team leader role, you need an abundance of opportunities not just for yourself, but for your team and organization."

 

Fast forward to 2018, Bryan was still serving his country, and a potential military relocation loomed. After a heated debate, the duo decided to anchor their roots in Colorado Springs. Bryan stepped down from active duty and joined Lana's team full time, thus sparking a unique husband-wife dynamism that not only strengthened their brand but also expanded their empire. Together, they faced the volatility and demands of the industry, turning challenges into victories.

 

Marrying business with pleasure comes with no instruction manual. It demands time,

intention, and consistency. Lana reflects, “having your spouse as your staunch advocate who's always got your back is comforting. But when two Type A personalities collide, it can be a wild ride. Work conversations never hit pause, they roll from the early morning greetings right into the evening family times. But amidst the work-life chaos, a harmonious symphony plays on.”

 

Bryan chimes in, “navigating the nuances of running a husband-and-wife team involved.

many paradigm-shifting moments. Even though we've faced moments of doubt, I wouldn’t have it any other way. If you’re going to build a legacy, who better to do it with than the love of your life, right?”

 

This power couple held steadfast to their mantra, investing heart and soul into client lifetime value strategies. Their client-focused business ethos has seen their community grow to over 1,500 families served and over a staggering half a billion in volume closed since 2015. Lana beams with pride, “we are the real estate team that doesn't vanish post transaction. We celebrate client birthdays, home buying anniversaries and we've created an exclusive Facebook group for our clients."

 

To celebrate this ever-growing family, The Lana Rodriguez Group hosts up to eight client appreciation events annually, sometimes entertaining crowds of up to 700 at their family-friendly gatherings.

 

Outside the office, Lana channels her community-building passion into public speaking. Initially, she was petrified due to her accent but committed to honing her speaking skills. Her breakthrough moment came when she spoke to 300 people in Washington D.C. at the end of 2019. Since then, she has graced over 30 local and national real estate conferences and events. Their latest achievement? Hosting their own Colorado Springs conference, Elevate, and Lana's brainchild, Ascend, a gathering dedicated to women in real estate.

 

The Lana Rodriguez Group doesn't just prioritize their community; they also play a crucial role in the growth of Colorado Springs. They represented the Buyer and Seller on the sale of Hotel Elegante, Colorado's Third Largest Hotel, which was converted into 500 attainable housing units for the public.

 

The legacy Lana and Bryan are building in Colorado Springs is remarkable, the inauguration of the first downtown boutique stand-alone real estate space. They're redefining the industry through their new brokerage, REAL Broker, holding high their core values of work hard, be kind; simply great service; embrace, resolve, evolve; and make a difference. Lana elaborated, “kindness is an important currency and a form of discipline. Great service is non-negotiable; if you do good work, people will gravitate to you.”

 

Lana declares with fervor, “Colorado Springs feels like home and it’s going to be home for a very long time. We are not going to be the next Denver; we are going to be Colorado Springs.” They aim to continue nurturing their growing family and community.

 

So, what's next for this power duo? Will they continue to shape Colorado Springs into a real estate paradise? Will they revolutionize the industry even further? We can't wait to see!

 

Stay tuned for the next chapter in The Lana Rodriguez saga. In the meantime, get inspired, stay motivated, and most importantly, make a difference in your community!