Meet Alfonso and Julie Flores

Dynamic Duo of Dedication

Alfonso and Julie Flores, the powerhouse behind The Flores Group at eXp Realty, embody the perfect blend of charisma and strategy. With Alfonso’s gregarious nature and Julie’s nurturing approach, they have created a dynamic partnership that resonates deeply with their clients and community. “Julie is the brains, and I’m the mouth,” Alfonso jokes, capturing their balanced synergy. Together, they have built a thriving real estate business founded on connection, service, and unwavering dedication.

Both licensed in 2018, Alfonso and Julie transitioned into real estate to lay down roots for their family as their children entered high school. With Alfonso going from active-duty service to Reservist in the Navy and Julie stepping away from teaching, they saw real estate as an opportunity to leverage their personal and investment experiences while working together to serve others. Since launching their careers in 2019, the duo has specialized in serving military families, first-time homebuyers, and those navigating the challenges of PCS (Permanent Change of Station) in and out of Fort Jackson and Shaw Air Force Base. Their expertise extends to virtual and sight-unseen purchases, ensuring families feel confident and supported, even from afar.

Their approach is rooted in personalization. The Floreses begin every client relationship with an in-depth consultation to understand each family's unique needs. “It’s not about convincing or selling—it’s about listening and guiding,” Alfonso explains. This client-first philosophy has led to remarkable success, with 252 transactions and over $65 million in career volume. In 2023 alone, they closed $18.5 million in sales, solidifying their reputation as trusted experts in their market.

The Floreses credit much of their growth to their coach and mentor, Lauren Taylor. “Her vision, tough love, and alignment with our service-first philosophy have been instrumental,” they say. But their journey hasn’t been without challenges. Early on, Alfonso and Julie had to overcome their reluctance to embrace social media, learning to adapt to the ever-evolving landscape of real estate. “It scared us to put ourselves out there, but we leaned into the discomfort and grew because of it.”

Beyond their business, Alfonso and Julie are deeply committed to their community and causes close to their hearts. Through the Fort Jackson and Shaw PCS Pay-It-Forward program, they offer guidance to military families navigating relocations, often without financial expectations. They also support the Veterans Community Project, which aims to end veteran homelessness, and Alfonso serves on the board of Kershaw County Habitat for Humanity. He also currently serves as the Vice President of the Kershaw County Board of Realtors and is President Elect for 2026.

At home, family is at the core of their lives. Married for 23 years, Alfonso and Julie are proud parents to Aubrie and Liam, and they recently welcomed their first grandchild, Rosalie. “Being grandparents is a whole new level of joy,” they share. In their downtime, the couple enjoys camping, hiking, and outdoor adventures, with Julie expressing her artistic side through pottery and Alfonso diving into the fun of pickleball.

For Alfonso and Julie, success is measured not by numbers but by legacy. They hope to pass on their values and the foundation they’ve built to their children, both of whom are starting careers in real estate. Their advice to up-and-coming agents? “Focus on service over sales. Take action daily—it doesn’t have to be perfect, but it has to be purposeful.”

Through compassion, dedication, and a steadfast commitment to making a difference, Alfonso and Julie Flores have become more than realtors—they are pillars of their community. Their favorite quote perfectly encapsulates their ethos: “Today is a new day! You can start fresh... Embrace kindness, work for the common good, and make a difference.”

The Flores Group’s journey is a testament to the power of teamwork, service, and a shared vision. They are not just selling homes; they are building legacies, one family at a time.