A Journey of Dedication and Authenticity in Real Estate

Meet April Taylor Stroud

April Taylor Stroud, an accomplished Real Estate Professional with The Real Estate Brokerage, has built a reputation in South Carolina’s Midlands area for her commitment to her clients and her authentic, approachable style. Born and raised in South Carolina, April brings a deep love for her community and a strong sense of Southern hospitality to her role as a Real Estate Professional. With a career that began in 2016, she has been recognized for her client-focused approach and for fostering trust, whether in good times or challenging ones.

April’s journey toward real estate began as a high school student at Lexington Technology Center, where she took marketing classes and had the opportunity to shadow a real estate agent —a close friend of her grandfather’s. Captivated by the world of real estate, April felt an immediate connection to the industry, and while she initially pursued a different career path, the pull of real estate never left her. After earning a degree in Marketing and Business Management, she worked in medical offices across South Carolina, North Carolina, and Colorado. When her twin boys, Ryan and Ethan, were born in 2010, she made the choice to stay home and later transitioned to direct sales with Thirty-One Gifts. As her sons grew, she considered her next career step, ultimately deciding to pursue real estate when the family moved back to South Carolina.

In 2016, April achieved her real estate license and has since devoted herself to helping clients find their perfect homes while balancing the demands of family life. With her husband working in North Carolina during the week, April often juggled her new business with parenting her young sons, who became her “biggest supporters.” Over the years, Ryan and Ethan have accompanied her to listings, showings, and inspections, learning firsthand about the industry she loves. Now, eight years later, April continues to thrive in her career and is a respected agent in her field, specializing in residential home sales as both a listing and buyer’s agent.

April’s real estate practice stands out not only for her industry knowledge but also for her ability to connect with her clients. She tailors her approach to each client’s unique needs, whether they are first-time buyers, growing families, or individuals relocating to South Carolina. April’s local expertise spans numerous cities throughout the Midlands, including Lexington, Columbia, and Gilbert, where she provides comprehensive support throughout the buying or selling process. Her dedication extends to ensuring clients have the information and resources they need, liaising closely with lenders, attorneys, and other agents to facilitate smooth transactions.

One of her most memorable success stories highlights the lengths to which she goes for her clients. When a family purchasing their first home faced the loss of a job, putting their dream in jeopardy, April tapped into her network and helped the wife secure new employment, allowing the family to move forward with their purchase. This commitment to her clients’ well-being and dreams is a hallmark of her approach, and it has contributed to her impressive career volume of over $100 million, with $17 million in sales last year alone.

April attributes much of her success to mentors like Dustin and Tara Johns, whose hard work has inspired her to pursue her goals with resilience and drive. Despite the challenges of building a business while raising a family, she remains deeply passionate about her work, aiming to bring joy and satisfaction to each client’s real estate experience. To April, success is defined by achieving her goals independently and celebrating both big and small milestones along the way.

April’s passion for helping others extends beyond real estate into her personal life, where she is actively involved in numerous charitable organizations. Inspired by her husband’s military service and her own family’s experiences, she supports causes close to her heart, including the Wounded Warrior Project, Camp Cole-Ambassador, the March of Dimes, Leukemia and Lymphoma Society, ChildFund International, and the Alzheimer’s Association.

At home, April finds joy with her husband, Joey, their 14-year-old twin sons, and their pets, including her loyal Morkie, Cash, who now accompanies her on work outings. They enjoy life on Lake Murray, where family time often includes baseball, fishing, and trips on the lake. April’s love for travel, concerts, and her collection of crystals reflects her vibrant personality and her belief in balancing hard work with enjoyment.

April’s advice to fellow Real Estate Professionals is to “just be yourself,” and she models this by treating clients with respect, showing vulnerability, and cultivating a strong referral network. Known for her ability to bring positivity and fun into her work, April believes in giving her all to each client while balancing the joys and responsibilities of family life. With her Hero Rebate Program, she further supports clients who serve the community, from military members to first responders and healthcare workers.

With her personal motto inspired by Bob Marley’s words, “Don’t worry about a thing, ‘cause every little thing gonna be alright,” April’s outlook combines optimism and determination. She looks forward to a future in real estate, where she plans to keep helping others achieve their homeownership dreams for years to come.