"At Great Western Flooring, we don’t just sell floors—we deliver the ‘A.R.T. of Flooring: accountability, reliability, and trust,’” says Dana Park, the company’s vice president. “And that’s not just a motto—it’s how we operate every single day, ensuring every customer feels taken care of from the moment they walk in."

 

That dedication to service is what sets Great Western Flooring apart from its competitors. Also, the company is a non-stocking retailer, meaning they’re not tied to moving inventory. Instead, they focus on curating the perfect solution for each client, ensuring the products and services they provide meet the specific needs of the project. Whether it’s selecting the right carpet, hardwood, or tile, they provide complimentary design consultations that include styling and corresponding technical requirements, and white-glove fulfillment for every order.

 

"We’re not incentivized by inventory," explains Dana, "which allows us to genuinely prioritize the customer’s vision and needs."

 

A key aspect of Great Western Flooring’s success is their relationships with REALTORS® and real estate professionals. The team regularly provides time-sensitive solutions for both sellers and buyers—from installing a stair runner, to replacing worn-out carpet before a home hits the market, to helping a buyer plan renovations after closing, they ensure REALTORS® can offer their clients realistic, pre-quoted renovation options. This partnership has proven invaluable in the fast-paced world of real estate.

 

"REALTORS® know they can count on us for rapid, efficient solutions,” Dana says. “Whether the need is to make a house shine before a sale or help new homeowners realize their vision post-purchase.”

 

Originally founded in 1981 by Steve Chirico as the Great Western Tile Company, the company quickly grew into a prestigious design center under his leadership. Today, his daughters, Dana Park and Lauren Voit, who embody the same passion and work ethic as their father, are carrying the torch with an ethos that not only drives their leadership style, but is also woven into the fabric of the company: “G.R.E.A.T. represents our values: growth mindset, respect, excellence, accountability, and team," Dana shares. “They are the cornerstone on which our company was built, and are what continue to make us a high-performing team and a best-in-class provider for our customers.”

 

Steve, who stepped away from the company to focus on the Naperville community through a successful political career that included two terms as the Mayor of Naperville, recently returned to Great Western Flooring. "It feels like the band is back together," Dana says, happily.

 

"Having our dad back has brought so much joy and a renewed sense of energy to the team,” she adds. “His focus on field quality and installation supervision ensures that we’re continually delivering top-notch service."

 

Great Western Flooring showed its strength earlier this year when it overcame a significant challenge: with no notice from their landlord, they had to vacate their St. Charles location where they had been for over thirty years. They strategically merged their sales team and have been operating out of their Naperville location during the design build process for their new space at the Roosevelt. Set to open in 2025, the move marks a transformative chapter for the company, and they are thrilled to be contributing to the growth of Downtown Geneva and the Tri-city area.

 

“The Roosevelt is an ideal canvas for us to amplify our commitment to design excellence and offer an elevated customer experience. Navigating the move was a true test of our teamwork,” Dana adds. “It taught us a lot about resilience, adaptability, and the strength we have as a unit.”

 

In fact, Great Western Flooring’s team is a well-oiled machine that’s built on collaboration and trust. Each team member brings a unique set of skills that contributes to the overall success of the company: Lauren, the company’s president, leads with a strong vision for the future, ensuring the business stays on a forward trajectory. Dana’s branding and marketing expertise has helped the company create a robust digital presence and expand into new channels, like their partnership with Costco. Julie McCaffrey and Kim Holt, account sales experts, have grown both the company’s clientele and its book of business with custom home builders, respectively. Design consultants Kate MacConnell and LJ Ward bring creativity and passion to their roles. Finally, Joanna Jarzabek, the manager at the Geneva location, has expanded the company’s reach in the northern markets.

 

The Great Western Flooring team prioritizes staying ahead of industry trends, too, ensuring their clients always receive cutting-edge solutions. They continuously evaluate new technologies and product lines, and are a proud leader in design and service innovation within the industry.

 

“Other dealers and manufacturers often look to us for inspiration,” Dana shares. “We’re always looking for ways to elevate the experience for our clients.”

 

"We’re also looking forward to expanding our reach, bringing in more talented team members, and continuing to serve our clients at the highest level," Dana commits.

 

Great Western Flooring remains a trusted partner in transforming homes. The company’s solid blend of family heritage, cutting-edge design expertise, and deep commitment to customer service is sure to see them deliver on the “A.R.T. of Flooring” for years to come.