Showcase listings: One of the most effective ways to use video in real estate marketing is to show off your listings. By creating a video tour of a property, you give potential buyers a better sense of what a home looks like and how it feels to be inside. This can be especially helpful for properties that are located in a different city or state, as it allows buyers to get a virtual tour of a home without having to physically be present. Bonus: Get on camera! Do a short intro to the property to build report with your audience and create personalized portfolio content.

Share neighborhood information: Another way to use video in real estate marketing is to share information about the neighborhood or community where a listing is located. This can be especially helpful for buyers who are considering moving to a new area and want to get a feel for what it's like! Know of any nearby restaurants, beaches, shops or amenities? Here is your chance to highlight the area as well as your local expertise. 

Tips and advice: You can also use video to share helpful tips and advice with potential clients. For example, you can create videos on topics like how to prepare a home for sale or how to negotiate an offer. These videos are perfect for social media! Providing this valuable information helps position you as a real estate expert.

Share client testimonials: Client testimonials can be a powerful tool in real estate marketing, and video is a great way to share them! By creating a video featuring a satisfied client, you can showcase the positive experiences they've had working with you. A reference from the source is the best way to build trust with future clients. 

Promote open houses: Video is also a great way to promote open houses and other events related to a listing. By creating a short video highlighting the features of a home and the details of its open house, you can grab the attention of potential buyers and get them interested in attending.