Unveiling the Heart and Drive Behind Yun (Alice) Tu

A REALTOR® with Genuine Spirit

In the vast world of real estate, there are those who stand out not just for their exceptional dedication, unwavering perseverance, and steadfast authenticity but also for their unrelenting kindness and compassion. Yun (Alice) Tu embodies these qualities and more. With her roots in Taiwan and a journey that led her to the United States, Alice's story is one of resilience, personal growth, and a deep commitment to helping others.
 
Born in Taiwan, Alice moved to America at the young age of 10 and quickly adapted to her new surroundings. Family holds immense significance for Alice, and she is proud to have maintained fluency in speaking, reading, and writing traditional Chinese. Reflecting on her upbringing, she shares, "I'm more American now than Taiwanese. But I still feel very rooted to Taiwan because of how I was raised."
 
After obtaining her undergraduate degree in healthcare administration, she embarked on a business venture with her ex-husband, selling computer parts and natural handmade cosmetics. Her business started with great promise and flourished, enjoying 12 years of remarkable success. But as fate would have it, their dreams would evaporate as life had taken an unexpected turn, leaving her broke and heartbroken.
 
It wasn’t only the financial losses that caused her pain, but the betrayal of her ex-husband’s that cut her deeply. Alice admits through it all, “The only person you can truly rely on to do what’s right is yourself. Trust in your own judgment and let your inner compass guide you towards the right path.”
 
The first step she took to begin a new chapter in her life was a pivotal one - working for a nonprofit organization, where she gained invaluable insights that strengthened her resolve to make a positive impact in the lives of others. This experience rekindled her passion for helping and set her on a path toward a more fulfilling and purposeful life.
 
Alice recalls the moment she stood before a judge on her birthday in divorce court, facing the devastating aftermath of her ex-husband's financial fraud and deception. Despite the overwhelming burden of debt, she refused to let this setback define her future. With unwavering determination and a fierce resolve to start anew, she passionately pleaded to the jury. Her emotional testimony moved the entire courthouse to tears, and the judge ruled in her favor.
 
Alice took on the challenge of rebuilding her life with the same unrelenting spirit, channeling her resilience and tenacity into every aspect of her journey. Despite that blip in her history, in 2012, after two years as a REALTOR®, Alice accomplished an astonishing feat, closing an impressive amount of deals through the sheer power of word-of-mouth referrals. Her remarkable success in such a short period of time is a testament to her unwavering dedication and unparalleled work ethic. As Alice's confidence grew, so did her ability to connect with clients on a deeper level, allowing her to be more authentic and build lasting relationships that continue to thrive today.
 
Needing a change, Alice made a life-altering decision to leave behind the comfort of her parents suburban home in Arcadia, CA and embark on a new adventure in the vibrant city of Las Vegas alongside her new beau, Tony. Initially meant to be a temporary move for Alice and Tony (now husband), the magnetic charm and authentic warmth of Las Vegas’ community captivated them both, compelling them to stay and make it their home.
 
Such as that charm would be the reason Alice decided to get her license in Vegas as well. After the birth of their son, Ronan, she found it increasingly difficult to travel back and forth from LA to Vegas every week. This decision not only allowed her to spend more time with her family, but also enabled her to connect with the people in her community, forming invaluable relationships that have transformed her perspective of the area.
 
"Transparency and honesty have always been a part of who I am," Alice explains. "I believe that being genuine and true to oneself is the foundation for building meaningful relationships, both in business and in life." For Alice, transparency is not just a matter of integrity, but a way of life. It's this commitment to authenticity that allows her to connect with clients on a deeper level, and build the trust and rapport necessary for successful transactions.
 
At home, Alice enjoys spending time with Tony and Ronan, and they all recently got involved with the Cub Scouts of America. She’s also working on a plan to start an organization that helps children with cleft lip and palate deformities, inspired by her son's struggle with the condition. Despite the abundance of links and sites that will direct you toward answers, it always seems like she’s left with partial information and wants to remedy that for other families. “We don't have many specialists in that field in Las Vegas,” she explains. “My future goal is to start something that can help cleft kids obtain the resources and support they need to live a normal and fulfilling life.”
 
Alice further explained how one of the most famous doctors for cleft lip and palate defects is in Taiwan, so they have traveled there numerous times with Ronan. Despite her various attempts to have American doctors implement the success of other pioneers in this field, they constantly brushed her off at first. Her efforts will hopefully bring light to the positive results that are being reaped in other countries by utilizing new technologies and techniques in this field. “It's in its beginning stages, but if I can get that off the ground, I'm sure I can help a lot of kids,” she beams.
 
Alice, a self-proclaimed workaholic, has built a remarkable support system and become a trusted figure in the real estate industry through her hard work and dedication as a Principal Premiere Agent. Her passion for helping others and unwavering commitment to her clients make her an exceptional agent, and her journey serves as a testament to the transformative power of perseverance and hard work.
 
Her diverse background and upbringing has shaped Alice into the compassionate and insightful REALTOR® she is today. Reflecting on her journey, Alice shares advice she would give her younger self: "Don't be shy! That's the biggest thing because you just have to be yourself. Treat others how you want to be treated.” In recognition of her exceptional achievements in 2022, she was honored with the Top 25 Women in Real Estate award by the Women's Council of REALTOR®S in 2023.
 
 Her story is a testament to the power of perseverance, reminding us all that even in the darkest of moments, we have the strength to rise above and create a brighter tomorrow.
 
 
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Did you know that Alice's passion for helping others has been a part of her life for years? During her high school and college years, she dedicated countless hours to volunteering. She taught others to read and speak Chinese, helped elementary school children see how fun science can be through a special program, and volunteered with her school's program for special needs children, helping them better understand math.
 
"I didn't just volunteer to get into college," Alice explains. "I did it because I loved working with kids and helping them achieve their goals." Her commitment to making a difference has been a constant throughout her life, and she continues to seek out opportunities to help those in need.