“I love being the face of what I do,” says Aaron Bradley, “and I love to work with people who motivate me and push me to the next level, and I love to do the same for them.”

When he graduated from Frankfort High School in 2018, real estate was the last career that Aaron Bradley had on his mind. Initially going to Western Kentucky University for political science with law school to follow, he realized after two years it wasn’t the career he wanted. Always having had an interest in marketing, he transferred to the University of Kentucky and pursued a business marketing degree but didn’t find satisfaction in that either.

“College is great, but it isn’t for everyone. I felt like I was drifting.”

Flooded by the feeling he was just going through the motions with school, he took a leap of faith and decided not to finish his degree, becoming a leasing agent for Newtown Crossing Apartments. It was a difficult decision and transition, and he admits he has been very fortunate to have had great family support for his career during that time and since. “They’ve been there for me from the start and supported everything I’ve done.”

Upon taking up the challenge of managing over 900 student apartments, Aaron found a calling he had never expected and his introduction to the field of real estate whet his appetite for more. Wanting to learn how to invest in real estate and take his career to the next level, he moved on to managing properties for RevitaLex Properties, and Aaron credits owners Chris Schuetz and Scott McIntosh with the mentorship he needed to continue growing in the industry. “Professionally speaking, they made such a huge impact in my life.”

It was there that he realized the power of marketing in real estate, and Aaron credits the professional level quality marketing used by RevitaLex as key to their success at bringing in and retaining high-quality tenants in the properties. “It brought people to us, instead of us having to search for them,” says Aaron. “As far as getting vacancies filled and having great tenants fill those spots, it was like shooting fish in a barrel. That’s what made me realize just how powerful a tool marketing can be.”

Inspired, Aaron left RevitaLex about a year and a half ago to start his own full-service real estate marketing business, Bluegrass Real Estate Media, and offers his clients the opportunity to showcase their properties with not only premium-level photography, but also full 3D video tours, drone footage, and social media branding. Driven by the love of building something bigger than yourself and giving back to the real estate community, Aaron has made helping other professionals elevate their marketing a goal of building his own business. He loves the relationships he builds in the business and thrives on the personal aspect. “Clients are the best part of the work, and working with them motivates me. I honestly feel like I work with and have worked with some of the best clients and agents in the industry; they’ve propelled me to new heights.”

While he still juggles the dual role of sole owner and photographer, Aaron’s business has been successful enough for him to begin implementing his plan to hire a full team. He no longer handles social media management directly, having recently hired a manager to take over those duties, and looks to begin expanding as soon as possible. Always ready to take on bigger, more exciting challenges, Aaron is enjoying every opportunity he can to deliver the excellent marketing content to his clients that he knows they deserve and take his business above and beyond.