The pandemic was a time to pivot and James Weatherholt was no exception. When he discovered the world of real estate photography in 2020, his business grew exponentially. He found his niche and built his impeccable reputation in the real estate community. With timely service, picture-perfect photos that capture the attention of prospective buyers, and professionalism, he started gaining a loyal following among Top Producers. 

“I used to be a REALTOR® 5-6 years ago,” says James. “That got me interested in photography.” His experience was invaluable. He understands the pain points of real estate agents and makes the process as seamless and simple as possible. Understanding that real estate agents need things quickly, James can accommodate people’s time crunches with ease.

After undergoing training and obtaining certification, James launched his business during 2020. “Then everything got really busy,” he smiles. He has since expanded his team and is continuing to hire top talent to serve more REALTORS®. To date, he has done over 3,000 photoshoots and more to come. 

Best of all, James loves what he does. “I get all the things I loved about real estate without the headache and paperwork of being a REALTOR®,” he explains. “I get to see awesome places and don’t have to be in an office all day. I get to be out and about, meet new people, and see fun things. I also get to create art. I never would have thought that I would be considered an artist, but you are when you’re a photographer.” 

One thing that sets James apart is that he is customer-focused. When he takes photos of a property, he delivers the photos the next morning. Speed matters when it comes to putting a house on the market. 

“The number one thing for agents is that they need quick access to a photographer. They need their shoots done as soon as possible,” he explains.  That’s why James cleverly designed the name of his business, Pending Media. He captures listings in their best light for properties to move to the closing table and become “pending.” 

But James is not a one-man show. He has built a dedicated team of photographers and an operations manager who handles the logistical aspects of the business efficiently. This teamwork enables them to deliver outstanding service, providing quick turnarounds and hassle-free media delivery.

Rick Rickerson, a trusted wedding photographer for 30 years, is on the photography team at Pending Media. He also has 30 years of experience at Toyota. “When I hired him, I knew that he would have the work ethic and the skill,” explains James. He taught him the ins and outs of real estate photography and Rick has been an essential member of the staff. 

James is also very appreciative of Jenna Lieffring, his operations manager. Prior to working for James, she worked as an assistant for another local real estate photographer. “She makes sure that our days are as efficient as possible,” explains James. “We get as many shoots done as possible without driving immensely.” She has made a tremendous difference in their efficiency and productivity. Although she currently serves as James’ assistant, she will be moving into a management role in the near future.

James is also hiring another professional photographer for 2024 so he can work more on running the business as well as work-life balance. 

James' real estate photography services encompass a wide range of offerings. From drone shots that capture unique angles to 3D Matterport scans that immerse viewers in the property, he ensures that every aspect is covered. Additionally, video tours, 360-degree tours, and Matterport scans add a dynamic element to his portfolio.

Floor plans and virtual staging are also part of the package, ensuring that each property is presented in the best possible light. After all, you never get a second chance to make a first impression.

From photos, videos, and 3D tours, people can see exactly what a house looks like before stepping inside of it. Virtual staging is another option for real estate agents. Houses can be transformed with a few clicks, giving prospective buyers a vision of their “new home.” Another benefit of virtual staging is that it saves a considerable amount of money as opposed to standard staging. Why lug around furniture and repaint walls when it can all be done with your fingertips?

Outside of his thriving photography business, James is a devoted family man. He and his wife Mary have been happily married since 2012 and are proud parents to four beautiful children: Declan (7), Grayson (6), Emmett (3), and Riley (5 months). The Weatherholt family is actively involved in their community, attending the University Heights Church of Christ in Lexington.

Originally born in Louisville in Jefferson County, James came to Lexington and put down roots here. He built a thriving photography business and found his purpose and passion in the process. 

For More Information 

In a digital age, photos matter. Prospective buyers can decide in seconds whether they want to see a house in person, all based upon photos. That’s where Pending Media delivers. Let your listings get the attention that they deserve with James’ experience and expertise. 

For more information, check out pending-media.com or contact James directly at james@pending-media.com or 502-439-5683.