When one of Denisa Zaji’s clients relocated to Lubbock last year, he did not know much about the area except that he liked its affordability. His knowledge increased exponentially after partnering with Denisa as his REALTOR®. “As a first-time homebuyer and someone new to the area, I was seeking a REALTOR® who could not only guide me through the intricacies of buying a home, but also offer insights into the community,” he shares. “Denisa was a perfect match.” 

 

This happy client credits Denisa’s attentiveness, exceptional communication skills, friendly demeanor and professionalism for his seamless and enjoyable homebuying process, and he enthusiastically recommends Denisa to anyone seeking a pleasant and memorable journey.

 

More than two decades ago, Denisa was also new to the area. On January 7, 2000, she arrived in Lubbock from communist Southeast Europe (Croatia and Bosnia-Hercegovina). Growing up amid war and starvation, the law high school graduate who completed three years of law college in Bosnia came here with nothing to chase the American dream. After briefly working at Beall's department store, she flexed her entrepreneurial spirit and grew a successful house-cleaning business before pivoting into real estate in 2016. 

 

Denisa has found her American dream. Now, she helps others fulfill theirs.

 

Embracing her roles as a matchmaker, consultant, right-path guide, friend and sometimes marriage counselor, she works for as long as necessary — sometimes several years — to get her clients to the closing table. About the commission checks, she imparts, “Real estate is not just about that check. It’s a big part of it, but it is not everything. The sooner you realize that fact, the sooner you become great at what you do.”

 

Denisa has become a star in the industry by learning the intricacies of real estate from colleagues, whom she considers a fountain of wisdom, and by learning about who she is. She does not claim to have quickly figured everything out, however. “In the beginning, I didn't know how to talk to clients, and I was afraid I was going to say something wrong,” she details. “I got so nervous with my first clients that I didn't know how to open the key box. I've never prayed so hard in my life. And guess what? They bought the house, and I recently sold it, and they bought their forever home. We reminisce about that day and have a good laugh about it.”

 

Now a busy and successful real estate professional, Denisa intentionally carves out time to pour into her daughter, Emma, her only family in the United States, and she values cherished moments with her friends. “Why work so hard if you don't have anyone to share it with?” she asks.

 

As Denisa reflects on her journey, she recognizes the profound impact of her experiences and the people she has helped along the way. Her story, from arriving in Lubbock with nothing to becoming a respected REALTOR®, is a testament to her resilience and passion for helping others achieve their dreams. 

 

With a heart of gratitude and commitment to excellence, Denisa thrives as a professional, mother, friend and valued community member. Her path demonstrates that with hard work, perseverance and genuine care for others, the American dream is within reach for all who dare to pursue it. “We all have our stories,” she comments. “How you use your story is up to you — you can use it as an excuse or a drive for success. “It's up to you, and only you, to decide which path to take.”

 

Expand Realty

806-319-3019