The Power of Two
Milena Mineri and Alexa Mantovani
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Photo by Ed Bermudez, Rise Visual Media
To be a rising star in Connecticut real estate, sometimes you need the power of two. That has been the case for partners Milena Mineri and Alexa Mantovani as they make names for themselves in this region and in this industry – as the aptly named “The Power of Two LLC.”
These two found real estate – and each other – in different ways. For Mineri, real estate has been a family affair for her entire life. Her father and husband are each builders, her brother owned a brokerage, and she acquired her real estate license about six years ago. It has been a lifelong dream for Mantovani as well; she secured her own license three years ago. Mantovani found a mentor at Mineri’s brother’s brokerage during the COVID-19 pandemic while completing her undergraduate work at Quinnipiac University. Their families have long been friends, having lived in the same area, and this partnership was forged out of the thick web of their interconnected lives.
A major part of their presence in local realty is their effort to build a following on social media. They are very active on TikTok, Instagram, Facebook, and YouTube – and they are soon launching their podcast in mid December called Salute a Tutti. Their podcast is all about being successful as an Entrepreneur and each week they will bring on incredible guests, from all walks of life who will share their stories, struggles, and triumphs in building their businesses. A quick glance at their website will indicate they have blazed their own trail in digital marketing – a necessity in 21st century real estate. On top of their work in real estate, they offer services in social media management, profile creation, content development, and maximizing online presence.
The Power of Two is an idea born out of two like-minded individuals who became something more when they joined forces. Mineri and Mantovani push each other to put themselves out there by investing more time and energy into social media and online presence. They say it is easier to put content online as part of a duo, harnessing the metaphorical power of two to inspire themselves. This works out well for marketing their real estate work, as they do much of their advertising in that space. They share funny and informative content and have organically built an audience – boosting their confidence to continue sharing more. They have even sold a handful of homes through social media! The Power of Two extends their partnership into their real estate ventures as they buy and sell properties with clients, joining together on all their transactions.
Mineri and Mantovani say their relationship with each other is something they hope to build with their clients. They make connections through social media by sharing their professional and personal experiences online, and they say their goal is to become friends with each client with whom they work. This partnership aims to expand both its presence on social media and its presence in both local and national real estate – with eyes on luxury properties down the east coast.
While they build new relationships with clients, vendors, and social media partners, the relationship that will always matter most in this dynamic is the one Mineri and Mantovani share with each other.