From hospital beds to bedrooms, cafeterias to kitchens, and operating rooms to backyard pools, Rose Ciardiello knows more than enough about finding the right place for the right person – and that has propelled her to the sought-after spot as the top real estate agent in New Haven and Middlesex Counties.

 

With a background in medical care, nursing education with the University of Bridgeport, and experience as a patient care manager at Waterbury Hospital, Ciardiello had a career carved out in health care – providing for patients as she has provided for clients in her second career. There were connections throughout Ciardiello’s life – her husband’s aunt worked in real estate for four decades, pushing her to get a real estate license. She secured that license, and soon had her first client. He was someone she met through her son's involvement with Little League Baseball – she helped him find a condo… then turned around and sold his house. One client, two sales – and Ciardiello was on her way.

 

From that point, building a local client base became a grassroots effort in the shoreline towns. Ciardiello sent out postcards, put advertisements in the newspaper, and relied on word-of-mouth in the early stage of her real estate career. Fast forward to the present, and she has firmly entrenched herself at the top of the list, and business remains good. At this point, she says, of the top three hundred real estate agents in the area, ten to fifteen percent are doing five percent of the business. She says she anticipates the numbers dropping in the coming months and year– with those at the top continuing to adapt to chance… and continue to sell.

 

Ciardiello credits her unique background and approach to sales for not only keeping her relevant in a constantly evolving landscape but helping her rise to the top. She takes pride in being an individual agent, working with a personal assistant but going above and beyond in the role of realtor – identifying as a self-proclaimed “control freak” as she fingers the pulse of the market and ‘gets her hands dirty’ by being deeply involved in her work. Ciardiello calls her business organic – relying on leads and previous relationships to continue operations at a high rate, and her numbers are IMPRESSIVE. How impressive? We're talking about William Raveis' number 1 Sales Associate in CT in Closed Sales Volume since 2019. In 2023, Rose was also #1 in Closed Sales Units (this is out of 2,000 agents) and ranked number 1 sales associate in Closed Sales Units companywide, nationally out of almost 5,000 agents!

 

Beyond that, she says it is crucial to be genuine, authentic, and transparent with clients, provide good service, and answer the phone when called. Real estate is a referral-based job, Ciardiello says, and the results and reputation are needed to last.