Winning Imprints & Custom Trophies is a locally revered, woman-owned business, thriving in Metro Detroit for over three decades. They specialize in crafting custom-engraved awards and trophies for a diverse clientele, including schools, businesses, nonprofits, sports teams and individuals. Beyond trophies, their licensed promotional products services allow for a wide selection of custom-decorated apparel and branded giveaways suitable for any size project. In January of 2024, they doubled in size when they opened up a showroom attached to their production space. 

Co-owners Emma Zerkel and Stacey Colombus, two educators from the same school — albeit, with a six-year gap — only met the day they became business partners. “Prior to this venture, I had spent close to two decades contributing to my husband’s family business, which is dedicated to selling American-made clothing and promotional items,” Emma shared. “For the last four of those years, we rented space in a building owned by Stacey’s husband’s family.” Along with Stacey’s experience as a teacher, she had a background in corporate business and was a devoted stay-at-home parent. “When my husband brought me the opportunity in the form of a unique job purchase, it marked the start of a decade-long partnership in business, which has matured into a cherished friendship,” Stacey said fondly.  “And besides, I wouldn’t want to be a ‘Trophy Wife’ to anyone else.”

The office space was once a trophy shop owned by a retiring gentleman and now serves as the production room and showroom. Given Emma’s background in decoration and wholesale promotional products, the addition of personalized trophies complemented her existing skills. As a team, they have collectively expanded their competencies to include trophy building, apparel decoration, and graphic design as well as engraving — which include using multiple machines to imprint on various materials. Currently, they employ three dedicated staff members and look forward to further growth.

Real estate agents are among the company’s repeat customers, frequently seeking personalized closing gifts and branded giveaways. “These items serve as effective advertising tools, helping agents to remain memorable to their clients,” Emma explained. “This is particularly crucial given that 70% of homebuyers forget their agent’s name within a year. Our team excels in creating branded gifts that foster long-term recognition and connections. Additionally, these promotional products boost brand visibility, facilitate networking, and express gratitude toward clients, promoting loyalty.”

Despite being an affordable marketing solution, branded items yield a significant return on investment, surpassing other advertising methods. “We think that our full range of services help our customers to ‘brand like a champion,’” Stacey said. “We can really help our customers personalize nearly any physical product from one to one million.”

Both women concurred that the most rewarding aspects of their work are the creative journey and the resultant positive impact on their clients. “The process of devising custom solutions enables us to immerse ourselves deeply in the creative process, pushing the boundaries and exploring new concepts,” Emma said. “The thrill of sourcing new products introduces a layer of discovery and innovation, keeping each project fresh and engaging. However, beyond the creativity and discovery, the relationships we cultivate with small businesses bring us the most gratification — the opportunity to aid businesses in establishing and evolving their brand is immensely fulfilling.”

Emma highlighted the impact of the digital transition on customer preferences, as clients increasingly opt for online transactions and self-service solutions in pursuit of cost savings. However, the potential decrease in quality often leads customers to appreciate the critical role of professional expertise. “In response to this, we have prioritized educating clients about the advantages of engaging professionals over relying on digital shortcuts, underscoring that true cost-effectiveness lies in the quality and strategic expertise they provide,” Emma said. “This approach acknowledges the ongoing digital transformation while emphasizing the significance of professional guidance for achieving superior results, above the temptation of cheaper online alternatives.” Stacey added that one of the most significant changes over time has been the escalating cost of materials. “We frequently receive updates from our vendors and warehouses regarding price increases, which help us prepare our project quotes more accurately.”

A unique gift that is popular among real estate professionals include personalized bamboo cutting boards. “As part of an exclusive deal, we offer a purchase of five and receive an additional one at no extra cost,” Stacey said. “This offer applies to a selection of cutting boards readily available in our store inventory. We meticulously record customer orders, guaranteeing a swift turnaround, making these cutting boards an ideal closing gift. Furthermore, we provide customization options, enabling personalization on the front and your logo or contact information on the reverse side, all included in the price.”

Emma aims to expand the business to a level that creates significant employment opportunities for individuals with disabilities. “With a background in autistic studies and personal experience as a parent of a son on the spectrum, I deeply understand the significance of fostering an inclusive environment where everyone feels they belong and can contribute effectively,” she said. “My vision extends beyond mere numerical growth. I want to focus on a nurturing space where diversity is celebrated and individuals with disabilities thrive professionally. This initiative aims to overcome employment barriers often faced by these individuals, underscoring the value of their unique skills and perspectives, thereby making a substantial difference in their lives.”

Stacey envisions success as building a business known for its exceptional service, personalized touch and memorable experiences. “I look forward to engaging with all customers, old and new, and creating special memories,” she shared. “My hope is to be recognized for the strong customer relationships we’ve built and the successful partnership I have with Emma, which is a reflection of our shared passion.” 

Personalized gifts, particularly as closing or holiday gestures, are an effective means to reinforce your brand while also delighting your clients for years, providing a consistent reminder of your service, blending personalization and brand recognition seamlessly. For more information about Winning Imprints & Custom Trophies, visit winningimprints.com or follow them on Facebook or Instagram.