When Danny and Amber Lauer formed The Lauer Power Team at 3DX Real Estate, they brought with them corporate sales experience, in-depth leasing knowledge and understanding, and their combined passion of helping others. “It was during our time working at an apartment community that we discovered how well we complemented each other’s strengths,” Amber recalled. Today, Amber and Danny are redefining the real estate landscape with their empathetic and unique approach. They believe in leading with understanding and compassion rather than mirroring the challenges that come their way, proving that they are a dynamic husband-and-wife team, and a force to be reckoned with in the industry.

Danny and Amber’s journey to business ownership began while leasing apartments in Ypsilanti. Years later, when Amber made the decision to step away from work — driven by her desire to spend more time with their growing family — Danny took a position as an account executive at United Wholesale Mortgage (UWM) while also obtaining his real estate license. “We were always inspired by our love for the leasing world,” Amber said. “We recognized that becoming agents was the natural progression in our careers, so when the timing was right, I secured my real estate license and began focusing on building our real estate brand. Once my business began to flourish, Danny joined forces with me to create a balance between work and family life.” 

Soon, Danny and Amber’s jobs didn’t feel like work, because they enjoyed doing it so much. “By synergizing our abilities, we believed we could achieve far greater results working together rather than independently,” Danny shared. “Collaborating to pursue a shared objective seemed like the logical choice.” In 2017, they embarked on their joint real estate career.

The Lauers find immense joy in making a significant impact on people’s lives through their real estate endeavors. “Our work is more than just a job,” Amber explained. “It is a fulfilling and enjoyable experience. Thanks to Barbara Corcoran, we learned the importance of persistence and how overcoming the fear of failure were the keys to achieving success.”

Life events have shaped who Amber and Danny are today. Amber’s early exposure to different cultures during a trip to Malta with her mother instilled in her a desire for a balanced life and a passion for mental health. “I wanted to create a lifestyle that allowed me to enjoy life while helping others, and being an agent made that dream a reality,” she shared. Danny drew inspiration from watching his mother build her business from home, igniting his confidence in his ability to do the same. “Real estate became my chosen path where I could leverage my passion for making a difference in the lives of others while utilizing my knack for navigating complex transactions,” Danny explained.

From a young age, Amber thrived on engaging with people, captivating audiences, and making sales experiences memorable. “Amber’s outgoing personality and natural sales ability perfectly aligned with her aspirations to be a leader and a sought-after consultant,” Danny said of his wife. Similarly, Danny was born with a natural inclination toward sales and a genuine desire to assist others. “His passion for educating people about the products they buy extended beyond his own sales endeavors,” Amber said proudly. “In the real estate realm, Danny goes above and beyond to gather information for clients, even in challenging situations where resources are scarce. His dedication to help clients find their dream home has been unwavering.”

Amber and Danny are on a mission to empower people to transition from renting to homeownership. They believe that media narratives often discourage individuals from pursuing homeownership while investors capitalize on the market. “We are determined to challenge this narrative and emphasize the importance of owning a home as one of life’s greatest assets,” Amber said.

In addition to Amber and Danny, The Lauer Power Team consists of two agents and a transaction coordinator. Their team approach guarantees that every aspect of a transaction receives meticulous attention. Danny focuses on the financial aspects, ensuring that clients make informed decisions based on bottom line numbers and list prices. As for Amber, she excels in communication and negotiation, securing smooth transactions and effective marketing strategies for the sale of clients’ homes.

Real estate is more than just a job for Amber and Danny: It is a dream and future goal that intertwines beautifully with their personal lives. A priceless advantage of their chosen profession is being able to be present in the lives of their daughters — Savanna, 10, and Nina, 8. Outside of their professional lives, Amber and Danny are just as active. Amber is a culinary enthusiast, constantly learning new recipes and organizing different corners of their home. Danny, on the other hand, is a Jiu-Jitsu practitioner who is training hard to earn his purple belt with aspirations to coach others in the future.

Danny and Amber’s advice to fellow agents is simple: stop “selling” real estate. “We believe in guiding clients toward their best purchase possible,” Amber stated. “We invest time in thorough research, understanding our clients’ wants in detail, ensuring that they know precisely what they are buying.”

While the couple is known for their fun-loving personalities and generosity, they have also proven themselves with their relentless work ethic. “We operate our business meticulously, but we firmly believe that fun coexists with professionalism,” Danny said. “We have found that the more we enjoy our work, the more we organically attract our clientele.”

Amber and Danny bring professionalism, expertise and a genuine passion for helping others in their real estate business. According to the couple, real estate is not for the faint-hearted. “The work is challenging and can lead to burnout if pursued solely for monetary gains,” Amber said. Danny echoed her thoughts by saying, “The real reward lies in digging deep for information, going beyond the job description to assist clients, and showing them the real value of having an agent.” With the right mindset and attitude, Amber and Danny have truly illuminated the importance of being an agent and of making a significant difference.