Jon Mark Estes has a solid grasp on exactly what his clients need, regardless of the state of the real estate market

JON MARK’S VISION
Jon Mark Estes is someone who knows exactly what he wants out of his future.
“The fastest way to get to a destination is to have the clearest vision possible,” Jon Mark
says. “I can make every single decision in my life so much easier now because if it doesn’t align with where I want to be in 2026, it’s 100% an immediate ‘no.’”

In the next three years, Jon Mark is looking to up his overall sales, which ultimately
would allow him to semi-retire at 45 and follow his passion of helping others realize their own
dreams. “In my free time, I would find people that have something they’re passionate about and
invest to help them grow their business,” Jon Mark says, hinting at his long history of
entrepreneurship. “It’s doing what I’m most passionate about, which is building businesses.”

AN ENTREPRENEURIAL MINDSET
Jon Mark attended ASU, majoring in communications and business. Although, during
this time, he was far more interested in pursuing different personal business ventures.
“I was always trying new things because I had a passion for learning how to be the best
entrepreneur and businessman that I could,” he says.

He moved on from these ventures and partnered with his dad at a used-car dealership. “I
worked in the finance and insurance departments with him, but it’s a small lot, so it’s one of
those things — like being a realtor — where your title is finance, but you do everything from
opening the shop to writing a contract.”

The commission model at a car dealership differs from real estate in that you get paid
based on the profit and not the overall sales price. On top of that, Jon Mark’s vision for his future differed from the direction his dad was taking his business so, based on his past experiences, he decided to part ways. “The big thing, for me,” Jon Mark starts, “as far as entrepreneurship, is everything’s a gamble. Everything’s a risk. I’ve put money on myself more than enough times to prove it’s the best return on investment that I’m going to get.” If Jon Mark is going to spend the time and effort, he wants to make sure he has the freedom, flexibility, and power to execute decisions in a way that benefits him and his family, his clients, and his business.

BETTING ON HIMSELF
Jon Mark learned a lot about himself during his college years. “The best thing I experienced during all of my entrepreneurship, for me, is I learned what I was good at and what I wasn’t,” he explains. He was able to find the things that overlapped with his passions and whether he was skilled or not skilled in those areas. “You have to be willing to look yourself in the mirror and recognize, ‘I’m naturally so good at this stuff in my business that no one could ever replace me,’” he says. “On the adverse, ‘I lack at this stuff and I will be hurting not only my business and myself but also my clients if I don’t outsource this part of the business.’”

A PROACTIVE SKILLSET
During this current moment in the real estate market, Jon Mark sees all the same
difficulties as other agents, but his past has paved the way for him to see solutions within these
blockers, making him an even better realtor. “I have to do twice as much work to get the same amount of leads, but I can 100% tell you where all of my time and efforts need to be spent,” he says. “It’s my active approach to buying and selling,” Jon Mark expands. “My goal is to ask so
many of the right questions and have such a hands-on approach that [my clients] don’t have to be looking at properties. 

They know I’m truly in it for their best interest and I’ve listened to every single answer that they’ve given me. “On the selling side, I’m going to get your property listed, I’m going to get professional photos and videos, I’m going to promote it on social, and hold open houses — but I’m also calling your neighbors, I’m door knocking, I’m reverse prospecting, I’m sending out a direct mail campaign, and so much more. Because the right buyer is out there and I’m going to find them. I’m not going to wait for them to find the property.”

Listening to Jon Mark’s overall approach to the business is fun and fascinating, mainly
because of how he views himself as a person. He has the rare quality where he can see himself clearly, enabling him to know exactly where he fits into the world. Because of this quality, it’s easy to believe everything he says.

“My vision’s so dialed in that it helps drive my daily decision-making because I shouldn’t
be making decisions that aren’t aligning with where I want to be.”
What’s more impressive is he knows exactly where he wants to be, and how to get there.
That’s the kind of realtor I’d love to have on my side.