Explaining her drive, as well as her success in her real estate career, Neda Perrina sums it up in a single word: “Grit". As she explains, "My parents came to the United States from Iran with very little, working multiple jobs while pursuing higher education and engraving from a very young age what it meant to be resilient and have a drive. I started my own babysitting business at age 13 and have worked ever since. In my first job in sales after college, I was promoted twice in 13 months. In my second job, I built a team of 14, increased revenue by 30%, and maintained my ranking as #1 in the nation for sales. It all took grit.”

Neda is a Founding Member of the Realogics Sotheby's International Realty flagship office in Bellevue, where she has worked since 2018 helping clients with their home needs both around the corner and around the world. As a Certified Relocation Professional and Certified Residential Specialist, Neda is highly regarded for her masterful skills in both short-distance and long-distance relocations.

Growing up in Nashville and Cincinnati, Neda graduated with her Bachelor’s degree of Arts and Science in Psychobiology from the University of Cincinnati, with internships at a pharmacy. Pivoting to sales, she relocated to the Seattle area for a position at T-Mobile in 2003 where for six years she moved rapidly through management levels as the company grew. She acknowledges the impact of the superb training at T-Mobile as critical to her ongoing career success.

Next, a shift to financial services offered Neda a promotion to Regional Sales Manager and VP of Sales and Business Development at two fast-growing companies. Again, she found the roles rewarding but now, with two young children, frequent travel became challenging for her and her family. “I wanted a career in which I could be more present for my family,” she explains. “My sister is a real estate agent, and together we worked on several real estate deals in Ohio. I decided to give it a go and have never looked back. The most important times of our lives are spent in our homes, and it is such a rewarding feeling to help individuals with the process. I am addicted!”

With her family history and diverse background, Neda found Sotheby's to be a natural choice. “My husband and his family own the Ferrari, Maserati, and Alfa Romeo dealership in Seattle, and there’s such a strong alignment with our families with the values of both firms: the brand recognition, the white glove service, the global presence, and the worldwide connections,” Neda enthuses.

There can be no doubt that Neda thrived from the moment she began in real estate, starting out as an individual, working with a partner for two years, and now leading her own team with a client coordinator and buyer’s agent. “I have never worked harder in my life,” she says. “Some people think it is an easy and lucrative business, but it is very demanding.”

Through it all Neda keeps her family close as a vital component of her life. Her children, Lili (11, in 5th grade) and Gabe (9, in 4th grade), and husband, Roberto, are the core of her world. The extended family is always present, including for important traditions like Sunday dinners with her in-laws. Her own parents split their time between Ohio and Florida, with frequent visits to Seattle.

Teamwork is important to Neda: “At T-Mobile, Vantiv, and Gravity Payments we had wonderful team camaraderie. It is so important to me and helps balance work and family,” she continues, “so I hold team events to get to know the people I work with and their families. And I treat my clients the same way: Every single one becomes a friend.” Neda’s approach to her clients is a vital contributor to her success and enjoyment of her work: “I could do a $500,000 condominium one week and then have two $8 million homes the next,” she says. “My clients bring a whole spectrum of needs, from first time buyers to retirees looking to downsize or relocate to a retirement community. When I meet any client for the first time, I want to get to know them and their extended families. I truly do care and want to make sure they receive the highest level of service. Being kind and genuine are traits I tell my children are non-negotiable in life. Go the extra mile and make someone's day.”

Unsurprisingly, many of Neda’s clients are repeats and referrals, but she stresses the importance of “boots on the ground.” She is involved with many community activities and the nonprofit world, from fundraising for her kids’ school to Chair and Board positions. She invests a lot of time into her community starting with family, friends, and her clients. She and her husband recognize that, after their own family experiences of immigration and thirty years of hard work, they want their kids to appreciate these same values, observing, “In the past years I have taken my kids to tent cities, and we help people looking for work prepare their resumes. It's so important for kids to realize what they have is not the norm for the majority of kids in the world."

When work allows, Neda loves to travel, play tennis, cheer on her husband's car racing, and organize cooking classes with her friends at home. Neda sees success as engaging with people, giving back, and making an impact in the community. “For me, success is waking up in the morning and feeling good about what I do every day,” she says, “and I don't put a monetary component to it. If I can feel good about what I am doing every day, it's a good day in my book."

Celebrating her ranking amongst the Top 100 agents and teams globally by sales volume at Sotheby’s International Realty, Neda concludes, “I am excited to come together with my peers to deepen connections that can serve my clients in markets around the world.”