The Power of Partnership
Allison Trull and Lisa Boyd's Enduring Impact on Puget Sound Real Estate
With more than three decades of working together, the Boyd & Trull team of Coldwell Banker Bain attributes their success to sharing the same values and work ethic. “We are a total partnership,” said Lisa Boyd, “we have different strengths because of our backgrounds, but we work together on everything.” Added Allison Trull, “often we will look at a property from different perspectives when assessing value, but our direction and end values will be the same.”
Admitted statistical junkies, Lisa and Allison love to track the data, details and nuances that drive the market. They cover the greater Puget Sound area, enjoying the challenge to see trends and opportunities that come from a more global perspective. “Servicing a wider area has enabled us to be more attuned to our clients' desires and open opportunities for them to meet their long-term goals,” Allison reflected.
With her B.S. in Building Construction from the University of Washington, Lisa brings an engineer’s and architect’s eye to real estate. Coming from a high-end construction background with her family building Street of Dream homes and developing properties, Lisa thought that being a realtor would be a brief stop before taking over the family business. “What I discovered was that I loved the diversity, flexibility and opportunities that come from helping clients,” she explained.
About the time Allison married her high school sweetheart – who happens to be Lisa’s brother – Lisa was expecting her first child and invited Allison to join her in the business. With a B.A. in Public Relations and Hospitality from Washington State University, Allison’s marketing and positioning background working on national launch campaigns, corporate relocation, sales, and brand awareness brought a cadre of transferable skills to the business. Some 30 years later the pair agrees: it’s a partnership that works, both professionally and personally.
“We both love the stories and history of our area,” said Allison, “I am a fifth generation Seattleite with deep roots, reaching back to when Washington was just a territory, so I love to trace the legacy and lore of an area and a property. I enjoy reading the chain of title, the layers of development and knowing the special details that make each neighborhood unique.”
The partners have built their business on forming long-term relationships with their clients, assisting them through lifestyle and family changes. They pride themselves on being present for their clients as needs arise. Noted Lisa: “our clients become a part of our fabric, and we want to be a part of their world long after the sale. We welcome the opportunity to be a resource for referrals, counsel, and assessment as they enjoy and grow their investment.”
Another key piece to their business is collaboration and working alongside other agents in the business be it mentoring, helping them buy or sell their personal homes or joining ventures for marketing tandem properties together. “To be trusted to help a fellow agent with their property is an honor we hold in the highest regard,” said Allison. They are both thankful to be involved in the real estate community as members of Forum XXII – an invitation only alliance of top brokers fostering cooperation with an emphasis on ethics. Allison has been tapped to serve as a Member at Large for the Seattle King County Board of Realtors for the upcoming year. “We pride ourselves on being a realtor’s realtor, with regards to being easy to work with and knowledgeable,” Lisa remarked.
Personally, both Lisa and Allison are avid cooks who enjoy the challenge of culinary execution. They love learning tried and true favorites, an easy shortcut or tackling a new skill set from friends and family. “Food unites us and also has the ability to transport us,” Allison noted, “Lisa has an uncanny ability to peel out flavors of a dish to recreate it at home, while I love an excuse to throw a party and celebrate.” They both agree that they are thankful for family, friends, and colleagues as they continue their successful personal and professional partnership.
Travel is another shared passion. “We both enjoy seeing new sites, architecture, views and most of all the people when you enter a new place,” said Allison. “It invigorates the soul to travel – be it a weekend escape to Suncadia or a boat trip down the Mekong River, unplugging and immersing yourself in nature enables me to appreciate the details in life. I truly treasure the chance to see new things and I am always amazed at how small the world is with regards to connections and how vast it is to learn and enjoy.”
As they reflect on their work, Allison noted: “not all deals are easy. We work hard to both empathize and also keep global to move through a chapter for a fresh start.” Added Lisa, “we love finding the sweet spot for our clients. When we meet them outside of a professional setting, we see their eyes light up, arms outstretched to give us a hug or just a twinkle with happiness and gratitude. Often, it’s much more than the price we negotiated, it’s the attention to fulfilling their needs and holding out for the right fit, the right timing and that ‘it’ factor.”