Real Estate has been a central part of Emily Clough’s life since she was a student at the University of South Carolina. She is now a Realtor with The GVL Group - Keller Williams, Real Estate, but she entered the field as a Real Estate Assistant in Columbia, SC, while she majored in Business with a focus on Real Estate at USC. After graduation, she moved to Greenville and worked as a Single Agent for a year at Berkshire Hathaway before she joined a team with KW. It was on this team that she met her incredible husband, Logan. After two years on this team, they started their partnership, The GVL Group. Together they have spent the past five years building their business. 

CHALLENGES 

Becoming a Realtor at 21 came with its challenges. Emily explained, “I found it hard to be confident when competing with older, more seasoned agents. Over the years, gaining experience and knowledge and being confident became easy. Being a realtor, you can feel like you are always “on call.” Especially in the beginning, you feel the need to respond to every text, call or email immediately, no matter the time of day. In the past, I’ve left family events, vacations, and time with friends to go show a home or meet with a potential client. Working alongside my husband, it can be hard to turn off work mode when so much of real estate intertwines with personal life. We make sure to plan date nights with no real estate talk and no real estate talk before bed.” 

All of the hard work and sacrifice has paid off; with her team, in 2021 they had 24 million in sales. The following year, they reached 20 million in sales. Beyond the tangible measurements of success, having the opportunity to run the business with her husband and mother has been something she cherishes. 

Emily and Logan love spending their free time with their dogs; Beau, an 11-year-old Great Pyrenees/Lab mix that Emily has had since she was 19; and the newest addition to their family is their puppy, Winston, another Great Pyrenees mix. They enjoy spending time in their garden with family and friends, but their secret love is traveling. The couple married in Santorini, Greece, and spent three weeks traveling through France, Switzerland, and Italy this year. 

MENTORS 

Blessed with wonderful parents who have inspired her life, Emily looks to both of them as mentors. Throughout her childhood, her father coached her volleyball, basketball, and softball teams; as an adult, he still coaches her in professionalism and work ethic. Her mother serves as a role model in her personal life, a wonderful wife and support to her family, and a professional mentor as they are now co-workers. Emily likes to refer to her as a “momager.” 

When asked what advice she had for upcoming Realtors, Emily wisely shared, “Consistency is the key. Be consistent with your lead generation, processes with clients, and contact post-closing, and you’ll see your business grow.” She shared how her experience in 2023 has varied from years prior “I’ve helped more clients in the hard seasons of life. (Divorce, death, job

loss, etc.) I’m passionate about making these transactions as easy as possible when I know my clients are already dealing with a lot personally.” Emily goes above and beyond to give each client the support they need. 

Buying a home is a life-changing investment, especially for younger first-time buyers, but Emily loves what she does. “I enjoy real estate because I feel like I get to help people and work beside my family while I’m doing it. I take the time to get to know my clients on a personal level and end up becoming good friends with many of them.” 

Emily embodies the words of Hellen Keller “Be happy with what you have, while working for what you want.” Working as a Real Estate Agent brings her joy and helps her work to achieve her personal goal of early retirement. At the moment, Emily and Logan own four investment properties and plan to purchase more in the future; being able to retire young and enjoy traveling and spending time with friends and family is the goal they work as a team to achieve.