Ashley Swann is loving life as a full-time REALTOR® and mother of two. With more than $50 million in sales since launching her business full-time in 2018, she hasn’t wasted any time establishing her career in the Upstate market. While her journey in real estate has taken some twists and turns since she was licensed ten years ago, Ashley has developed her skills and knowledge in the industry, making Ashley a one-of-a-kind agent.

The daughter of an IBM executive, Ashley’s family lived in eight different homes in four different states growing up. The experience of moving around instilled a love of houses and community from an early age.

Ashley states, “There is nothing quite like the excitement of buying a new house. I associate different stages of my childhood with the homes my family and I were living in at the time.”

Ashley’s family finally settled in Greenville, South Carolina, by the time she started middle school. She appreciated the chance to grow up in a community that continued to evolve.

Ashley reflects, “Like everyone else who has lived in Greenville over the last 30+ years, having a front-row seat to its transformation has been truly incredible. I still have to pinch myself sometimes when I am downtown.”

As a high schooler, Ashley was chosen to be a teen reporter for WSPA in Spartanburg and, from there, decided to pursue her love of television by studying Broadcast Journalism at the University of Georgia. While she developed her craft and passion for journalism, she also met her now-husband, Bradford. From 2003 to 2009, they lived in separate cities as she worked her way up the broadcasting ladder as an anchor and reporter at stations in West Virginia, Virginia, and Georgia,

Ashley started thinking about a transition to real estate after her son, William, was born while working at her dream station, WSB-TV, in Atlanta.

Ashley reflects, “The hours of a field reporter in a market like Atlanta are incredibly unpredictable. I was working all hours of the day and night and never knew when I might return home. I finally realized that the demands of my job would not allow me to be the type of mother I wanted to be. I knew I wouldn’t love a typical nine-to-five desk job. Real estate has proven to be the perfect fit. Similar to a journalist, I get to advocate for my clients, ask the right questions, and even chase down house leads—which I particularly love to do. A friend of mine jokingly calls me an ‘Investigative REALTOR®.’”

Ashley launched her new career in 2013 with the Ansley Group, a 6-person team at the time led by Bonneau Ansley at Harry Norman REALTORS®. Under his well-experienced tutelage, she was exceptionally grateful for the training and motivation she received when she started working with the group. After giving birth to their daughter, Charlotte, in 2014, Ashley and her husband decided to return home to Greenville to raise their family. After a few years of getting settled in her “hometown” as a mother of two, she felt ready to dive back into real estate full-time.

After a few years of getting settled in her “hometown” as a mother of two, Ashley felt ready to dive back into real estate full-time.

Ashley states, “I learned very quickly that if you want to be successful in this business, you have to give it everything you’ve got. When I finally jumped back in, I was ready.”

Ashley spent more than four years growing her business with Wilson Associates Real Estate before joining Coldwell Banker Caine last spring.

Ashley states, “I have enjoyed working alongside and learning from many great agents and leaders. I firmly believe in surrounding yourself with people who make you better. After four years with a wonderful brokerage, I realized it was time for a change. The training and support at Coldwell Banker Caine have been a great fit for me, allowing me to take my business to the next level.”

Today, Ashley focuses on growing her business even more and providing her clients with the best service possible while also making time for her family. Having the flexibility to work from anywhere and play an active role as a wife and mother makes her all the more grateful for the path she took only a few years ago.

Ashley states, “I always dreamed of having a family, and I don’t want to miss one moment. Some days are easier than others, but I know I can be a great agent and mother, too!”

When not working, Ashley and her family love movie and game nights and exploring everything the Upstate offers. She is a supporter of quite a few local organizations, including The Community Foundation of Greenville and the United Way. She is also a proud graduate of Leadership Greenville, which she considers an honor, this being her hometown.

Having learned so much from many successful agents, Ashley hopes to inspire new, aspiring REALTORS® to handle themselves well in this ever-changing business.

Ashley concludes, “My top advice for new agents is to treat others how you want to be treated and never be embarrassed to ask questions. Real estate can be stressful enough. There is no reason to make it more difficult by not being kind. Part of what I love about this business is that I’m always learning something new. Pretending to know everything isn’t doing you or your clients any favors. Be open to asking about what you don’t know and learning all you can.”