A proud New Smyrna Beach native and top-performing real estate agent, Tara Lyall is renowned for her dedication to her clients and her steadfast commitment to achieving outstanding results. With a deep knowledge of the local market and a wealth of experience, Tara has established herself as a dynamic and accomplished professional since her start in the business. Her passion for helping fellow agents set a higher bar for the industry inspired her to establish her own brokerage under The High Tide Group in 2022—a firm that is already making waves in the local market.

 

“I transitioned to running my own brokerage because I felt like I had reached a peak in my career, and I really wanted to help agents learn and grow,” Tara shared. “I’ve really enjoyed mentoring and coaching agents who are just starting out so they can be successful.”

 

Tara began her career as a globe-trotting flight attendant for Southwest Airlines, where she cultivated a remarkable ability to connect with people from diverse backgrounds—a skill that seamlessly translated into her role as a real estate professional. In 2015, she sought a more flexible career opportunity that better prioritized her growing family. Eager to assist others in navigating the real estate market, Tara spent her first two years in the business as a buyer’s agent. In this role, she not only helped hundreds of families but developed a keen understanding of the needs and aspirations of her clients.

 

“I had a couple of friends who were in real estate, and it piqued my interest,” Tara described. “I earned my first listing by knocking on the door of a home for sale by the owner. After representing the buyer as well as the seller and closing over the asking price at $1.2 million, I was hooked.”

 

Consistently ranked in the top five percent of agents across New Smyrna Beach, Tara was recruited in 2022 by Side—a real estate technology company that exclusively partners with high-performing agents. With their support, Tara transformed her team into a market-leading boutique business. Side’s one-of-a-kind brokerage platform and expansive network from coast-to-coast have also ensured The High Tide Group remains on the cutting edge of the evolving real estate market. Alongside the nine agents at her brokerage, Tara recently celebrated the official opening of The High Tide Group’s new office on Flagler Avenue.

 

“Side’s state-of-the-art marketing, technology, administrative, and legal services are instrumental in helping us grow and strengthen our brand while offering the essential tech support that today’s real estate industry demands,” Tara said. “My goal is now to recruit more agents that want to work in an amazing team at a small brokerage. We have a lot of camaraderie and we’re excited about building something great.”

 

Under the motto ‘anchored in service,’ The High Tide Group has established itself as a full-service boutique firm that demonstrates a commitment to serving clients beyond the completion of a sale. Whether it's providing recommendations for local service providers, offering guidance on property management, or addressing any post-sale concerns, they strive to be a reliable and supportive resource for the individuals they serve. This client-centric approach has earned Tara's brokerage a reputation as a trusted partner in the real estate journey.

 

“No matter their need or the market condition, our clients are always number one,” Tara described. “We truly believe that we’re still serving our customers even after the sale is complete. We have a strong network, so we bring a lot of value and we’re always here for our clients.”

 

Drawing on her passion for design and transformation, Tara offers in-house staging and styling services. Her firsthand experience in owning and operating vacation rentals as well as having built her own home alongside a licensed contractor has allowed her to provide tailored insights and guidance. By incorporating her coastal modern style, Tara helps clients transform their properties into desirable destinations or contemporary living spaces that align with current design trends.

 

“It’s something I’ve always been interested in,” Tara shared. “I love the design aspect and seeing something from the 1980s be completely transformed to 2023. I actually built my house three years ago. It was from 1952 and I took it down to the slab and rebuilt it from the ground floor to the second floor.”

 

Just days after the official opening of her brokerage, Tara suffered a personal tragedy with the unexpected passing of her husband, Joseph. A world-renowned sport fishing captain, Joseph suffered a heart attack while on a surf trip in a remote town in Costa Rica. A testament to her personal strength and resilience, Tara has channeled her grief into a mission to prevent similar tragedies from occurring. She single-handedly raised enough funds to bring a medical kit and two AEDs to the area. Together, the couple shared a love for the ocean, boating, and exploring the beautiful beach town they called home.

 

“He was a force to be reckoned with and one incredible human being,” Tara shared. “I just want his light to shine through me and I will do everything I can to make that so whether it’s by serving my clients, my family, or my community.”

 

Photos were taken at The High Tide Group office at 224 Flagler Ave NSB Fl 32169 and Tara’s featured luxury listing at 202 S. Atlantic Avenue NSB FL 32169