It can be easy to rely on your current client base for your business, but it’s also necessary to reach out to new clientele. Reaching out to prospects can feel overwhelming, but these methods are sure to ease the process.

1. Use a List Manager for Direct Mail Campaigns

List Managers are an easy and efficient way to reach more clients in your farm and new areas when sending mail pieces like postcards, brochures, and door hangers. You can create lists of new contacts, reach everyone in a new location, and keep track of where you have sent direct mail pieces in the past and send follow-up communications.

2. Engage the Community

Being well-known in your community will help increase sales because when people think “real estate,” your name will come to mind. Depending on local regulations, look into holding a meeting at a local restaurant or coffee shop, attend community events, or sponsor an event to get to know the community.

3. Advertise

Advertising allows you to get your name and information in front of large numbers of potential clients. Look into sending direct-mail pieces, sponsoring posts from your social media profiles, and using targeted ads to reach the right audiences.

4. Work on Your Personal Brand

When people start searching for an agent who will help them find their next home or sell their current one, they are looking to work with someone they can trust and rely on. Work on maintaining your personal brand to show the types of properties you sell, how you help clients close on their dream homes, and how you are an agent who can get the job done.

By maintaining your brand, when people are looking for an agent, they will be happy to know you are the right agent for them.

5. Network Effectively

Networking can be one of the most effective ways to generate leads. Attend events for professionals in your area specific to real estate or general business and entrepreneurship topics. These events, virtual or in person, will help you grow your skills, make connections with other professionals in your area, and set you up for success. You never know where or when you will meet your next client.

With more than 25 years of experience, Todd Lebowitz is CEO and Owner at My Marketing Matters, which he runs with his business partner Ram Devaguptapu. Together, they have grown the company to be a recognized leader in real estate marketing with more than 20,000 clients locally, regionally, and nationwide.

Since 1982, My Marketing Matters (MMM) has helped clients create and implement effective marketing solutions to reach their business goals. MMM is a full-service real estate marketing firm located in Gaithersburg, MD, with clients across the Mid-Atlantic region and nationally. MMM has grown to be a leading marketing vendor offering innovative print products and custom, on-demand marketing materials through our design portal. Learn more at mymarketingmatters.com.

This article, written by Todd Lebowitz, originally appeared in the March 2021 issue of NOVA Real Producers. Follow them on Instagram and Facebook.