For anyone in or adjacent to the real estate industry, staying power is everything. Let’s dive into the science behind why advertising in Real Producers delivers real results.

The Trust Factor

Credibility is everything in real estate. That’s why 76% of consumers say they trust ads in print magazines (MNI Targeted Media). When your business appears in Real Producers, it’s not just another ad—it’s positioned alongside the top agents in the market, reinforcing your authority and aligning your brand with the best in the business.

Stronger Recall, Stronger Relationships

In real estate, being remembered leads to referrals and deals. Studies show readers are 2.5 times more likely to recall print ads compared to the alternative. Even better? Neuroscience research reveals print advertising requires 21% less cognitive effort to process, making it easier for your brand to stick in the minds of high-level producers who are constantly inundated with information.

Undivided Attention, Unparalleled Impact

A well-placed Real Producers ad engages with top-producing agents in a curated, distraction-free environment—where they actually take the time to read. That means your message isn’t just seen; it’s absorbed.

A Tangible Connection That Drives Action

The luxury feel of a high-quality magazine creates a premium brand experience. The weight of the pages, the sharpness of the photography, and the richness of the design make an impression. That kind of sensory engagement translates to deeper brand recognition and more meaningful connections with the real estate industry’s top performers.

Longevity That Keeps You Top of Mind

A Real Producers magazine sits on a desk, in an office, in the hands of top producers—flipped through and referenced multiple times. That long shelf life means your brand isn’t just a fleeting moment in a feed; it’s a lasting presence in the world of high-level real estate professionals.

Bottom Line: Print Isn’t Dead—It’s Just Underrated

While digital advertising certainly has its place—just ask our in-house team of digital marketing experts— print remains a powerful tool for building credibility, engagement, and brand recall. If you want your message to stick, consider going old-school—because sometimes, the classics work best. Believe us: Print has remained N2’s bread and butter for 20+ years and we’re helping more than 25,000 businesses reach ideal clients through our publications.

🚀 Want to make print work for your brand? Let’s chat about how The N2 Company can help you craft an ad that people will actually remember.