Nicole Treba

Crafting Homes and Dreams With Heart and Vision

In the heart of the bustling real estate market, a name has emerged as a beacon of excellence — a name that echoes commitment, vision and unparalleled dedication to the art of homemaking: Nicole Treba. With a career spanning over 11 years, Nicole has not only made her mark as a top-producing agent at Keller Williams Lakeside, but she has also woven a tapestry of resilience, passion and triumph that extends far beyond the realm of real estate.

Nicole’s adventure into the world of real estate was marked by a powerful awareness. “I started part time but quickly decided to dive in when I realized I couldn’t be great at two different jobs,” she said with a knowing smile. Her background in marketing and advertising — where she once managed high-stake accounts in Detroit and Las Vegas — laid the foundation for her dynamic approach to real estate. However, it was a series of life events that truly shaped Nicole’s path, forging a deep connection between her personal journey and her professional calling.

“I was working 80 hours a week in advertising for someone else’s dream,” Nicole shared. “I couldn’t find peace and didn’t see how I could eventually raise a family and be present for them.” 

A five-year struggle with fertility illuminated a new purpose for Nicole, propelling her to advocate for women facing similar challenges. Her own experience, a tale of resilience and experimental medicine, now stands as a testament of hope — inspiring countless others to navigate their unique paths toward parenthood.

Nicole’s foray into real estate was not just a career choice but a natural extension of her passions. “I have a love for architecture and interior design,” she explained. “Real estate has lent itself to me from a very young age.” Her father was a builder, so Nicole grew up immersed in the world of investment properties and construction projects, making the transition to real estate seamless. Her affinity for the art of photography and architecture found a perfect home, allowing her to shape houses into homes and dreams into reality.

As a solo agent, Nicole brings a unique flair to her business. Supported by a dedicated team of professionals — including an admin, a transaction coordinator and marketing experts — she orchestrates a smooth experience for her clients. Nicole’s true reward lies in the transformation of houses into homes. 

“I love it when people send me pictures of their new home after they’ve made some proud changes,” she said, her eyes gleaming with pride. “My goal is to provide constant resources and tools to help make a house into a home.”

The real estate landscape is ever-evolving, and most agents will admit that navigating it hasn’t been without challenges. For Nicole, learning to interact with diverse personalities has been a significant learning curve, but her passage through adversity has armed her with an unshakable resolve. “I’ve gained much grace and gumption through my health journey,” she said. “The strength I gained from my struggle has shaped who I am today.”

Nicole’s pursuit of excellence extends to her advice for up-and-coming real estate agents. “Provide incredible value for every single one of your clients,” she said. “Build your business on referrals and ask for them at every turn.” Her words underscore the importance of establishing a lasting bond with clients — a bond built on trust, care and exceptional service.

Outside of her bustling real estate world, Nicole finds joy in her family. Her husband, Charlie, and their son, also named Charlie, create a harmonious trio that revels in the simple joys of life. Their cherished moments are defined by singing Disney show tunes, strumming a guitar, and taking walks by the water’s edge.

Beyond the realm of real estate and her family, Nicole’s passions extend to advocacy and philanthropy. Her advocacy for women dealing with fertility struggles reflects her commitment to empowering others through shared experiences. She has been a part of Relay for Life and has supported breast cancer awareness, demonstrating her unwavering dedication to giving back.

As Nicole continues her journey, her vision and firm determination stand as a testament to her dedication to the art of homemaking, her commitment to her clients, and the impression she leaves on the lives she touches. “Agents are undervalued because most people don’t realize the guidance and experience we provide each step of the way. Know how valuable you are,” she said. 

Nicole is someone who exemplifies the profound impact of an agent who doesn’t just sell houses but crafts homes and dreams with heart and vision. With grace, resilience and an unbreakable spirit, she embodies the essence of a true real estate maven, weaving dreams into the very fabric of reality.